Q&A with Ryan Cummins of Omaze: How storytelling can transform lives

Last month, we traveled to Banff, Canada for The Gathering to talk with marketing leaders from the world’s most-coveted brands. We wanted to find out what it takes to create a cult brand, what elevates a brand from “respected” to “iconic”—and how do you stay there? While we were there, we had a chance to chat with these leaders to get their insights on creativity and collaboration. Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, spoke with Ryan Cummins, Co-Founder and Vice Chairman of Omaze, to learn more about this online fundraising platform that supports causes through experiences.

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